Run-of-Site Advertising & The Case of the Queen's Journal

They say a picture is worth a thousand words - and an info graphic ..well, I don't actually know. But here is a little info graphic I whipped together to help explain Run-of-Site advertising from Easel.ly, a really helpful and user friendly site to help people like me create one seamlessly.

Now that you've read what ROS advertising is and when it's useful, I was thinking about if I knew of any sites that host this type of ad space.

After some thought I realized the Queen's University Journal, the university's main student newspaper, has an online site where they sell ad space to advertisers at a lower rate. These ads are randomly dispersed on the site and rotate between pages.

Here is actually an example of a couple ads I created for the companies I work for Megalos Restaurant and The Harbour Restaurant, that are featured on the Journal website to give you an idea of what these type of ads can look like (see below)

In this case this ROS ad is useful for these companies, particularly Megalos because no matter what page the company's ad is on they are still reaching one of their primary targets - Queen's students. 

So there you have it! I hope that this helped make ROS ads a little bit easier to understand!