Of all the social media platforms Twitter is undoubtedly my favourite - it's straight forward, simple and it doesn't completely change every time I log on (I'm talking about you Facebook). But are we using our personal twitter accounts to their full potential? The truth is, probably not. I know I'm not.
Instead of frantically wondering what I've been doing wrong, I decided to do the only logical thing there is to do: I Googled, "How do I maximize my Twitter Account" and lo and behold I stumbled upon a really helpful article with 10 tips to maximize your twitter account from Business Insider!
I've decided to focus on the tips I felt most useful!
1. Pretend like you only have 125 Characters
I break this rule almost always. In an ideal world, tweets should be kept to 125 characters or less. This allows others to easily RT with just enough room to comment or provide a short lead-in.
2. Follow the Right People
I think at some point everyone has been guilty of following anyone and everyone in hopes that they will follow you back. However, people who actually share your interests will be more likely to engage your content than @teamfollowback
3. Content, Content, Content!
After reading this tip I looked at my twitter and realized about 90% of what I was tweeting were insiders that my friends and I would share amongst each other - who really cares right? Building solid content, content that has value (but still interests you) is how to engage followers and build an audience.
4. Use URL Shorteners
While there are many URL shorteners out there that are FREE including Su.pr and Ow.ly through Hootsuite, I personally really enjoy using Bit.ly! In addition to shortening URLs, many can also help you measure the click-through of your links!
5. Pictures & Videos
People like pictures. People like videos. Don't only bombard people with text-filled tweets - makes sense right?
So, there you have it. Some quick tips on how to maximize your twitter account - you're now on your way to becoming a twitter champion!
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