I was having trouble thinking about what to write this week so I asked a friend of mine something that she would like to see a blog-post about and she asked if I would write about how to market using Pinterest. Challenge accepted!
I'll be honest, I haven't been highly active when it comes to Pinterest. While I absolutely love looking through the fashion, home decor and - of course - DIY boards, I rarely pin things and my personal account is a little ...well, bare boned. However, I was completely blown away with just how many resources I found about the topic that are really helpful! So Kaitlyn, this one is for you!
First, it's important for marketers - and people alike - to understand the fundamental inner workings of Pinterest. For those of you who don't know Pinterest acts as a massive virtual pinboard that allows people to look through interesting pictures, pin them and leave comments below items that were pinned. The most important feature then is undoubtedly all the captivating pictures Pinterest has to offer - the trick as a marketer is to get your visuals pinned as much as possible!
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Here are some mind-blowing facts about Pinterest!
1. Pinterest is the 3rd most popular social network in the world (source: shopify)
2. Pinterest is more effective at driving traffic compared to other social media sites - even Facebook! (source: Hubspot)
3. Pinterest is 80% more viral and three times more effective than Twitter
4. 69% of online consumers who visit Pinterest have found an item they've either bought or wanted to buy (source: social annex)
5. An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest
6. Pinterest users spend more than 2x as much as Facebook users. Average order value when a user follows through on a purchase from a product seen on Pinterest is $179.36 (source: fastcompany)
7. Pinterest buyers spend more money, more often and on more items than any other top 5 social media sites (source: COMSCORE)
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Now that we understand the power of Pinterest as a social media force - how do we develop marketing strategies around this platform? Where do we start? Here is an incredible - and beautifully designed - Pinterest marketing strategies info-graphic I found that was designed by Maria Peagler, founder of Social Media Online Classes, to help you get started!
In addition to this info-graphic, there is a really helpful blog called, "Oh So Pinteresting" who not only provide the tactical steps to gaining success with Pinterest, but also who provide an abundance of resources to gain inspiration and information on how to enrich your own business and marketing initiatives! They are definitely a MUST READ for all looking to enrich their personal and professional Pinterest profiles!
I hope that this post has helped shed some light on the inner working of Pinterest and why it might be a great opportunity for you and your business to meet your marketing initiatives! Happy Pinning!
*Additional Resources:
- Pinterest Marketing Tips: 20 Things you can Learn from 20 Big Brands (entrepreneur.com)
- A Brief Guide to Pinterest Marketing (HongKiat)
- Pinterest Business Accounts: The Definitive Guide to Getting Started (SocialMediaExaminer)
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